CAAMFest—formerly known as the San Francisco Asian American Film Festival—is back for its 44th annual edition this week (Thu/7-Sun/10). The Center for Asian American Media (itself originally known as the National Asian American Telecommunications Association, or NAATA) that it sprang from has been furthering minority visibility in US media since 1980, with this year’s festival program featuring numerous titles that CAAM had a hand in funding, producing, or both. Few festival-staging organizations have been so deeply involved in the development of filmmaker projects, let alone going as far back as this one.